Amsterdam, 17 March 2022 - A week after the news that the last Apollo Hotel has officially been transformed into a Leonardo Hotel, the ambitious chain announces a change in the management team. On 21 March, Marit de Vlaam will start as the new Director Marketing & Communication at Leonardo Hotels. Together with her team, De Vlaam will be in charge of placing Leonardo Hotels further on the map in the Benelux after a successful rebranding.


Marit de Vlaam previously worked as Marketing & Communication Manager at Hotel Casa Amsterdam, where she was responsible for the entire brand portfolio. As of Monday, she will be in charge of the various brands of Leonardo Hotels in the Benelux. De Vlaam: "After the rebranding from Apollo to Leonardo, there is a good basis to introduce the market to this beautiful brand. I see an enormous potential for Leonardo Hotels and its sub-brands in the Benelux and therefore look forward with great pleasure and enthusiasm to the coming period, in which we can build on a strong positioning of the Leonardo portfolio.''

Alexander Kluit, Managing Director, adds: "I am very pleased that we have been able to add Marit to our management team. With the knowledge and experience she brings in the field of brand management, online marketing and influencer marketing, among others, we will build together on a clear vision and we can grow faster as a brand."