Amsterdam, 10 March 2022 – It’s finally official: Apollo Hotels has been transformed into Leonardo Hotels. After Apollo Hotel Utrecht City Centre already changed its name to Leonardo Hotel Utrecht City Center last month, Apollo Hotel Breda City Centre carries the name Leonardo Hotel Breda City Center as of yesterday. With this transformation, the rebranding has been successfully completed and Leonardo Hotels can now fully focus on further growth in the Benelux.

In 2018, the management of Apollo Hotels decided to sell the chain. Fattal Hotel Group was looking for growth opportunities in the Dutch market, acquired Apollo Hotels and decided to expand its now well-known brand in Europe, Leonardo Hotels. Four years later, despite the corona crisis, the multi-million investment was successfully completed and the flag of Leonardo Hotels waves on every Apollo Hotel in the Netherlands, with the exception of Apollo Hotel Amsterdam.

However, this does not mean that the team of Alexander Kluit, Managing Director of Leonardo Hotels Benelux, is stopping there. In fact, the focus is now even more on further expansion and improving the current portfolio. For example, the Leonardo Boutique Museumhotel Amsterdam City Center and the Leonardo Hotel Amsterdam City Center have been classified with four stars since March 1st, the Plaza Hotel in Antwerp was purchased in the autumn of 2021 and last week the chain introduced a new food concept in its two Royal hotels in The Hague and Amsterdam: LEO's International Flavors. 'Entrepreneurship is in our DNA and we always keep looking for new potential' says Kluit.

Leonardo Hotel Utrecht City Center

This iconic hotel in Utrecht has carried many names since it opened as Hotel Cafe Restaurant Smits in 1954. The city monument has a rich history and is located in the heart of the city. ‘When started as Hotel Manager of  the Apollo Hotel Utrecht City Centre last year, I was already very proud. The fact that the hotel was soon to be transformed into a Leonardo Hotel made this even more special. With this brand on our facade, we expect to attract more foreign guests and hope to put Utrecht even better on the international map.’ - Michelle Spork

Revealing the new logo in Utrecht by Hotel Manager Michelle Spork and councilor Klaas Verschuure

Leonardo Hotel Breda City Center

Yesterday in Breda, the last red ribbon was cut by General Manager, Priscilla Seoram-Jackson and Loco Mayor Boaz Adank 'It was up to us to officially finalize this re-branding and that is of course a huge honour. With this completion, a new era is about to begin. We look forward to the future and can't wait to now welcome our guests to the Leonardo Hotel.' says Priscilla Seoram-Jackson. In addition to this milestone, there is more big news for the hotel. This upcoming summer, the renovation of 40 rooms will start and there are plans to renovate the first floor in 2023. With this new transformation, guests will soon be able to enjoy the renewed Leonardo Hotel with the same Brabant hospitality and service as before.

Official opening Leonardo Hotel Breda by General Manager Priscilla Seoram-Jackson (R) and Loco Mayor Boaz Adank (L)